In the last half a decade or so, WordPress has earned quite a lot of popularity as a platform for publishing and open source blogging. This easy to use platform comes with several free plugins and hems that have boosted the level of popularity and attraction that leads to the abundant usage of WordPress among several computer and internet users. There is surely a few good quality WordPress themes available free of charge, but these free themes only provide some basic designs and simple functions. For first-time users, these free themes were OK, but for more advanced users, free themes were just not enough.

But since the last 8 years or so, some expert theme developers, who have been working with WordPress, have started offering high-quality premium WordPress themes at a certain fixed price. The cost of these premium WordPress themes was usually around USD 50.00 and USD 250.00.

In the beginning stage of this concept of premium themes, only some well known and talented theme designers for WordPress took it upon themselves to release Premium WordPress themes which had a unique design, enjoyed high levels of functionality, and transformed a simple and standard WordPress blog into a wonderfully designed content management system. But with the increasing popularity of Premium WordPress themes, several new general theme designers have stepped into this field to reap benefits from this new age concept. Their portfolios are full to the brim with wonderfully designed Premium WordPress themes.

But with the huge number and greater varieties of premium WordPress themes, quality levels have also seen some form of variance. So how would you know which WordPress theme to choose and which one to avoid? How to ascertain whether the investment will be a successful one or not? Read on to find out more about the answer to this question.

Unique quality, sophistication and design

Premium WordPress themes should be of a premium quality. Their look should be unique and sophisticated, so as to attract a huge number of followers and visitors to the blog. Free themes might not be adequate for someone with such an objective.

Live preview or demo of the theme

Before you finalise and launch a certain theme with your blog in it, you need first to test it properly with the help of a live demo or preview. If the designer cannot provide you with a preview, then don’t pay him and don’t accept his work. Chances are he has plagiarised the concept.

Documents to support the theme

The premium WordPress themes, which you pay for, should be accompanied by a document or a manual of some kind. This document must be able to teach you about how you can upload and then install said theme, and how to manage change all the options and settings.

Proper technical support

If recently you have purchased a WordPress theme, then the designer himself should be able to provide you with the necessary technical support you may need for the purpose of using the theme in a proper way, or troubleshooting problems if any arise.

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WordPress is one of the best companies to create website design. Almost all website designers are trained on the use of WordPress. The reasons for its popularity include the large number of plug-ins and the huge variety of themes. For the purpose of business, it is best to make use of premium WordPress themes. They give the website a professional appearance, making it useful for impressing all kinds of clients. You can take an overview of some of these themes in this video. Choose the one that fits your business in the best possible manner. The features of each of these WordPress premium themes have also been described in short.

Web Design from a WordPress Theme

WordPress has earned quite a lot of popularity in the last half a decade or so. It is an open source platform for publishing and blogging. This platform is easy to use and comes with several free plug-ins and themes. These plug-ins and themes have boosted the level of support and attraction from the bloggers, which has increased the usage of WordPress among internet users. There are some good qualities. WordPress themes available free of charge, but these free themes only provide some basic designs and simple functions. These free themes are best for first-time users, but if you are an advanced user, then free themes are just not enough. Usage of premium WordPress themes is taught in this case.

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Does social networking really help with search engine optimization? Well, yes and no. It can help drive traffic, but the search engines don’t consider it part of SEO. Matt Cutts, head of Google SPAM team tells us they use the data from social sites in order to determine how high to rank your website. Bing also uses data from social networks to determine where to place you in the search results.

So, in a manner of speaking, yes, social media is important to SEO only because search engines are now looking at the quantity of traffic you receive. They also pay attention to the amount one article gets in “shares”, “likes” or “tweets.” The more content is shared, the higher up on the SERPs your page goes. A search engine optimisation company in Melbourne provides the exact content and social standing for your website to perform in the search engines.

Since the beginning of the web, around 1992, it was necessary to provide keyword rich content several times a day to get to the top of the page results. Now, the Internet is filled with so much content, search engines are looking for quality content, not quantity, usually 1000 to 3000 word in-depth articles. They will rank you on the first page of the search engines if you have a page loaded with content. They are calling it content marketing and it is fast becoming widely popular.

Website design companies in Melbourne are well aware of these facts. That’s why they encourage their clients to use social media, whether you like it or not. If you want your website to rank well in the search results, you’ll use social media.

What Does Google Say About Social Media and SEO?

According to Matt Cutts’ exact words:

“Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.”

Cutts’ also said on May 2010 they didn’t use social for page ranking, then in December of 2010, he said they did use it for page ranking and finally in January of 2014 he said they don’t use it for page ranking. So, assuming he’s right, youstill shouldn’t neglect social networking!

It makes a big difference to page ranking on the search engines, and not just Google, but Bing and Yahoo, as well. Plus, it makes a big difference in traffic. The more your content is shared, the more traffic you receive from the search engines. However, it can make a difference in SEO, but not as prevalent as the mention of your site on social networks.

You still need keywords, LSI words, and related keywords in your content as well as metadata, authorship and other behind the scene coding. You can post content to your website, but be sure you also post links to it from the social networking sites like Twitter and Facebook.

So, no, social media doesn’t make a difference to SEO, but it does alter the amount of traffic you receive. The more traffic you receive, the higher on the search results your website goes.

Although, Google says they don’t use social media for ranking, the traffic resulting from sharing does affect your search engine results.

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Some of the young entrepreneurs prefer to hire web developers online on freelance basis. Ever wondered why? Well, most of the entrepreneurs argue that these web developers for hire are a good option to invest in, as they deliver a better content and quality as compared to a full time employee for the same task. Having a freelance web developer for hire at your disposal can put your projects on the fast lane, and ensure a timely completion of your projects, and better results.


Interestingly, most of the freelance web developers for hire are young individuals, who work on their own terms, delivering a better bargain everytime. Handing projects to these freelance developers is more effective because they work to meet the provided specifications and parameters. When combined with a reliable freelancing platform, you are assured of a quality work.

When you get associated with a freelancing community online, you get acquainted to a community of web developers for hire, offering you a competitive price quote and highest of the parameters. Faced with a large number of web developers, you get the option to choose the best developer for you. This option might not be available in the non-online channels. Through online freelancing services, you get the ability to choose and compare the large number of web developers for hire. This really puts you in a good position.

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